creativity is great for business. but is business great for creativity? not often. that’s why i developed the commerce, culture, change modeL, A PHILOSOPHY THAT TURNED ME FROM AN ADVERTISING CREATIVE DIRECTOR TO A HOLISTIC BRAND BUILDER and culture creator WITH my work recognized and awarded AT SOME OF THE WORLD’S BIGGEST SHOWS, INCLUDING CANNES LIONs AND THE ONE SHOW, CREATING WORK THAT IS WIDELY KNOWN IN THE MENASA REGION AND BEYOND. TO ME, the only time brands really matter is when they become a platform for consumers to create their own best lives, and culture - popular, lived, unspoken culture - is where that happens.
Ahead, you’ll find a body of work of Usman Saleemi, Creative Director, Brand Strategist, and Creator. Of what? I’m so glad you asked.
adidas Sole DXB
Westin Wellness Domes
House of Vans DXB
adidas + Arwa Al Banawi
adidas Whale Installation
Vuse F1 Livestream Studio
adidas - The Floating Track
Cole Haan - The Bank
Reebok Sole DXB
The Pink Bra
Audi - Land of Quattro
Red Bull - Yalla Nasser
Pixl4 Brand Identity
Sorcerer's Ring
The Epic Drone Delivery - adidas / Namshi
The Blending Room - Chivas
BIO
Creating with my head, hands and heart. Technology helps too, as does leading one of the strongest creative teams in the eastern hemisphere.
Bio: Having grown up across 3 continents, Usman Saleemi is now based in Dubai where his day job is ECD & Partner at Dubai’s leading experiential agency. He’s on a mission to create agencies that give agency to progressive brands, creators, and communities. Usman has led and delivered creative campaigns for top brands and organizations including adidas, Audi, Absolut, Chivas, Red Bull, Vans, Reebok and many more. As a creative director, his work has been recognized and awarded at the Cannes Lions, One Show, Dubai Lynx, and featured in publications including Hypebeast, High Snobiety, CNN, Grazia, Vogue, Gulf News, and Rolling Stone Korea.