A football player who needs new sneakers urgently, a star e-Gamer with reflexes like no other, and a collab between MENA e-comm giant NAMSHI and adidas, highlighting their new running shoe, the UB21. We brought all of these very different elements together with a film that spoke to both sport, technology, and always on ecommerce, powered in this case by an Epic Drone Delivery.

Who: (agency) sweetwater MEA for (clients) adidas Middle East + NAMSHI.com
What: 60 second film for social media + digital ads
Where: Shot in Riyadh, Saudi Arabia, various outdoor locations incl. private residence of Gomis

Credits:
(Sr Art Director) Mais Hadidi, (Account Director) William McFadden, (Motion Graphics) Lamis Hamzah, (Sr Graphic Designer) Akhil Suttar