The Westin Wellness Domes.

Westin wanted to bring the wellness offerings of its hotel out of the shadows and into the light of public perception. The challenge? The facilities weren’t quite situated in spots where bringing the public into the hotel was a smart way to mass activation. On the other hand, activating it in public was a smart way, but budgets were a bit economical and we had only enough money to create one all-weather structure, housing one activation at a time. One dome and many targeted locations later - we had created thousands of moments with visitors, flexed Westin’s wide wellness portfolio, and reached so many with content created around the activation series.