Creating with my head, hands and heart. Technology helps too, as does leading one of the strongest creative teams in the eastern hemisphere.

Bio: Having grown up across 3 continents, Usman Saleemi is now based in Dubai where his day job is ECD & Partner at Dubai’s leading experiential agency. He’s on a mission to create agencies that give agency to progressive brands, creators, and communities. Usman has led and delivered creative campaigns for top brands and organizations including adidas, Audi, Absolut, Chivas, Red Bull, Vans, Reebok and many more. As a creative director, his work has been recognized and awarded at the Cannes Lions, One Show, Dubai Lynx, and featured in publications including Hypebeast, High Snobiety, CNN, Grazia, Vogue, Gulf News, and Rolling Stone Korea.