Client

Roshan/Yaraan Telecom Afghanistan

Project Title

Yaraan Website

Agency

Tonic International

My Role

UX/UI

Website Design

Brief

Create a brand new website for a new telecom - one that's youth oriented, but has to load easily with Afghanistan's crippilingly slow internet connections.

Approach

We designed a website that uses the black and white brand imagery style to best effect with the smallest file sizes. We also used hand-drawn elements to tie back into the identity well and also move away from the corporate look that our audience is often bored and repelled by.