Client

Popinjay.co

Project Title

Rebranding & Relaunch

Agency

Self

My Role

Branding, Art Director

Wesleyan University International Relations Association

Brief

Make a website for an upcoming event on Pakistan-US relations at Wesleyan University. Put information on how to get there very clear, as well as the agenda. Highlight the prestigious roster of speakers even without having photographs of them all available in time.

Approach

I decided to steer away from the usual Pak-US clich├ęs, and work on a website that had the green of the Pakistan flag and the blue associated with America and the presidency, unified in a harmonious, ambient gradient, mapped irregularly for aesthetic value.