Client

Starz Play Arabia

Project Title

The 24 Hour Masthead

Agency

Tonic International

My Role

Art Director

The 24 Hour Masthead

Brief

Starz Play is a popular video streaming service in the US. But it had zero brand awareness in the Middle East. The client asked us to create awareness about their product and its relevance for our millenial target audience.

Idea

We created an interactive Masthead video showing a day in the life of a Starz Play fan – summed in a simple line: Anytime, anywhere, any device.

Execution

Special features included a clock-like dial to jump to anytime in the day and the ability for the user to click on the device in the content, pause the video, and see a relevant trailer.