Client

Internal Project

Project Title

Sorcerer's Ring App/Mobile Game

Company

FRAG Games

My Role

Branding, UX/UI

Sorcerer's Ring

Brief

Make an interface for a game where magicians/wizards duel each other in an Aztec-inspired island setting. Stay away from skeuomorphic cliché and make the interface awesome but lightweight and user friendly. Also, make sure it doesn't take away from immersion in the user experience.

Approach

Flat but detailed, custom illustrations. Combined the Aztec look with Arcane Patterns to create a key visual, a series of alternately rotating concentric circles. Heavy testing and refinement of the UX/UI and in particular the tutorials and marketplace designs helped make the game easier to monetize. The UX/UI was widely praised by top publishers internationally.