Audi Middle East

Project Title

Land of quattro


Tonic International

My Role

Art Director, UX/UI

Land of quattro


Despite a global reputation for excellence, drivers in the region underestimate Audi’s off road skill. We were tasked with changing the perception and highlighting Audi quattro.


We gave people the ultimate test drive through an adventurous journey that let people claim their own 'land of quattro.'


We invited people from across the region to become quattro explorers. Each led the expedition through their trail, adding the GPS coordinates to the map as they went. Expedition clips were created for explorers to share with family and friends. A Google Maps-based microsite allows other enthusiasts to discover trails online.