Client

Popinjay.co

Project Title

Rebranding & Relaunch

Agency

Self

My Role

Branding, Art Director

Popinjay

Brief

Take a non-profit fashion label and help it rebrand as a social enterprise named Popinjay that puts fashion first, but also keeps the stories of its crafstwomen at its heart.

Approach

A premium minty color palette matched with the photographer's vibrant shoot were both balanced by lots of white space, black and white imagery for the stories of the women, and clean but playful typographical mashups.

Scope

Worked on branding, collateral/stationary, social media launch, web & packaging.