Client

Yas Waterworld
Abu Dhabi

Project Title

Ladies Night 2015 Campaign

Agency

Tonic International

My Role

Art Director

Ladies Night 2015

Brief

Showcase the reinvented Ladies Night at Yas Waterworld, featuring neon, glow-in-the-dark paints, while appealing to an Arabic female audience who rarely gets the chance to let their hair down and have fun.

Idea

We created a low-budget stop-motion video that features complex layered production but has a simple, sweet story of a woman being transformed into a glow-in-the-dark fantasy underwater world and emerging in the newly revamped Ladies Night at the park.

Results

With little paid push the video achieved just under a million hits on Youtube, Facebook and Instagram. The key visual was adapted for various outdoor usages.