Yas Waterworld
Abu Dhabi

Project Title

Ladies Night 2015 Campaign


Tonic International

My Role

Art Director

Ladies Night 2015


Showcase the reinvented Ladies Night at Yas Waterworld, featuring neon, glow-in-the-dark paints, while appealing to an Arabic female audience who rarely gets the chance to let their hair down and have fun.


We created a low-budget stop-motion video that features complex layered production but has a simple, sweet story of a woman being transformed into a glow-in-the-dark fantasy underwater world and emerging in the newly revamped Ladies Night at the park.


With little paid push the video achieved just under a million hits on Youtube, Facebook and Instagram. The key visual was adapted for various outdoor usages.